Stepping into the second week of our Site Building 101 series, today’s Q&A is all about email drip campaigns:
“What is an email drip campaign?”
An email drip campaign is a series of automated emails that are sent to your database of leads at a pre-determined pace. For example, you can create a drip campaign that will automatically email your leads a pre-written email from you 1, 3 and 5 days after they first inquire and then once a week thereafter.
Using mail merge features you can even customize your automated emails to include your prospect’s first name and other important variables about their specific needs (i.e. homes in Warwick, NY or wherever they first started their search).
Why Should I Have an Email Drip Campaign?
The biggest reason: You’ll close a lot more prospects from your lead database than you would have without a drip campaign. This occurs because a drip campaign continues to follow up with prospects for weeks, months and years while you continue working with RWA (ready, willing and able) customers.
As an example, think of your lead database like seeds in a garden and your drip campaign is like a timed sprinkler system. Once you’ve planted the seeds you keep watering them until they mature (or in a lead’s case: when they’re ready to buy or sell) and then reap the rewards.
The key to drip campaigns is that it automates this entire growth process for you while still remaining personalized for each prospect. By doing this you’ll have a never ending supply of RWA buyers and sellers within 12 months and every month thereafter for as long as you work in real estate. Not a bad return on investment!
Later this week we’re going to dig deeper into how to build an email drip campaign as the final part of our Site Building 101 series.