Monday Q&A: How Do You Take Pole Aerial Photos?

When it comes to setting yourself apart from the competition every distinguishing factor helps. One great way to stand out is by using pole aerial photography (PAP). PAP is a photo technique where you take photos of a home with a camera attached to the top of a pole in the air. It helps you capture a bird’s eye view of a home and its surroundings by hovering above them which is a perspective rarely seen in real estate photos.

Question:

“How do you take pole aerial photos?”

Answer:

Taking pole aerial photos is as simple as building an inexpensive photo rig to hold your camera (I recommend a digital camera with an anti-shake aka optical stabilization feature) up in the air. My PAP mount is similar to the one built by Larry at PhotographyforRealEstate.net and will cost about $60 to make if you’re handy.

To build the mount I have you need:

If you’re not handy try to find a neighbor, friend or family member who is because creating the mount requires some hands-on effort getting your pole, tripod head and threaded rod to come together.

Poles typically range in size from 8 feet tall all the way up to 30 feet or more. My mount is 16 feet tall which I’ve found to be pretty good for most photo scenarios. A secondary benefit of a telescoping pole that reaches a max of 16 feet is how mobile the rig is. My pole shrinks to just under 6 feet at its shortest so I can still transport it in my Mazda 3.

Tip: If you find yourself taking photos of 2+ story home exteriors that are on hilly terrain you may want to consider going with a pole longer than 16 feet to make up for the difference between the ground level the home sits on and where you are standing with the pole.

Once you have your PAP mount ready to go just set your camera to a custom timer (I use 30 seconds), screw your camera onto the monopod head, raise it into the air and snap as many pics as you can. Most digital point-and-shoot cameras can take 3-4 pictures in a row which, when combined with the timer, almost always ensures a few good shots.

If PAP is something you really take a great amount of interest in I recommend reading about more advanced options including adding an LCD tv to your camera so you can see what you’re shooting and vehicle mounted masts to get an even higher perspective on the properties you’re shooting.

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iPhone App Review: Gary Vaynerchuk’s Crush It! Vook

A Vook™ is a video book created by Bradley Inman’s new company of the same name. So far my experience with “vooks” is limited to their iPhone app “Crush It! Vook” which is essentially Gary Vaynerchuk’s newest book in digital form and stacked with 13 videos (one for each chapter in the book) of @garyvee in action.

The physical “Crush It!” book sells for less than $15 on Amazon.com and is well worth buying. It’s a quick read (160 pages) covering topics ranging from building a personal brand, how to use social media to build a brand, discovering your passion and life lessons from Gary Vaynerchuk. I read the book once and then proceeded to re-read it immediately after.

So the book is good. But are 13 videos and the Crush It! digital book wrapped up in an iPhone app really worth $6.99?

In one word, absolutely. Having read an entire book using my iPhone in the past though, I highly recommend using the app as more of a companion to the physical book as opposed to a replacement. Reading on the iPhone screen can be very tedious.

Let’s dive into the app:

Crush It Vook Loading Screen

The vook takes about 10 seconds to load before presenting you with the Table of Contents for the digital book. Choose a chapter to start reading or choose a chapter and tap the top of the screen and you’ll presented with three options: Go back to the Table of Contents, Previous/Next Chapter arrows and change the font size (three levels).

Chapter One

Along the bottom menu you can select the ‘Watch’ button to see just the videos in the application in addition to ‘Connect’ and ‘About’ which we’ll talk about in a bit.

Table of Contents For Videos

Each video is about 60 – 90 seconds long. The videos, though brief, build off of each chapter in the book and explains more about the subject by offering tons of useful insight from Gary Vaynerchuk and others. Video quality is pretty good and you have the option of double tapping the screen to get rid of the black bars below (zooms in to full screen video).

Gary Vaynerchuk In Action

Finally, you have two more features in the app: a ‘Connect’ page which gives you a profile of the author, filmmaker (in this case Lauren Saffa) and more contact info for Gary Vaynerchuk, his publisher and Vook. The ‘About’ page is similar to the content you would find inside the book sleeve and credits for the production of the vook.

About Gary Vaynerchuk

If I had to offer one negative I would say that the book portion of the app needs work. Amazon’s iPhone Kindle app offers a significantly better user experience in the sense that you can tailor your reading experience more to your needs with the Kindle app versus Vook’s built-in reader.

For example, with the Kindle app you can rotate your iPhone to landscape (widescreen) mode to read that way. Also, if you close the Kindle app it will re-open to the last page where you left off before closing the app. The Vook reader doesn’t support landscape mode nor does it save where you last left off before closing the app.

There’s a lot real estate agents (and brokers) could learn from someone like Gary Vaynerchuk. Many people in our profession are so entrenched in the old way of doing things (gate keeping and the like) that personal branding and proving that you care will go a long way in getting more clients and repeat business.

Buy the Crush It! Vook on iTunes

Photo Credit: magerleagues

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List of Premium WordPress Theme Websites

Hot on the heels of our Monday Q&A: “What is a Premium WordPress Theme?”, I’ve created a list of premium WordPress theme websites that I visit often and more info about each company’s products. Be sure to consider how you plan to use your website before buying a premium theme.

For example, say you find a great premium WordPress theme with a magazine layout. Magazine layouts tend to highlight 5-10 of your latest blog posts, often dated, so you can show off your latest articles to your readers. If you never or rarely blog on your site then you would be better off with a page based theme or a theme that focuses on a few key navigation points versus the number of posts that you have.

To help make choosing a premium WordPress theme easier there is a short description about what themes are offered at each website, pricing information and link to their sites below:

WooThemes

WooThemes

Price Range: $70 – $140 per theme. Club membership starts at $125 upfront and $15 per month for unlimited all theme access.

About WooThemes: WooThemes is a personal favorite of mine. I use their designs on my own real estate website, my Mazda 3 car site and here at ORE 101. There is a huge selection of niche WordPress themes including business site themes and magazine style designs in addition to great tech support on their forums. I really appreciate the number of color options you have for each theme and the continuous updates to ensure the designs are bug free.

Learn more about WooThemes.

Elegant Themes

Elegant Themes

Price Range: $19.95 per year for unlimited all theme access.

About Elegant Themes: Bargain alert! I’ve used Elegant Themes on occasion because their designs are so polished though few of them would be suitable for a real estate website right out of the box. Forum tech support was quick to respond to any questions I had about the themes and at $19 per year it’s absolutely worth joining if you find a theme you love.

Learn more about Elegant Themes.

AgentPress

StudioPress

Price Range: $59.95 per theme. Club membership is $199.95 and includes all themes available on the site, future updates and future new theme releases.

About StudioPress: Brian Gardner, creator of StudioPress, was one of the first to offer premium WordPress themes to the masses. There is a great collection of themes to choose from over at StudioPress including the Agent Theme which was designed specifically for real estate agents. In my experience forum support has been excellent and Brian goes out of his way to personally respond to distress signals.

Learn more about StudioPress themes.

AgentPress

AgentPress

Price Range: $99.95 per theme. Service packages (including theme and plug-in installation) run $199.95 – $299.95. All service packages require that you use one of AgentPress’ recommended web hosting companies.

About AgentPress: A spin-off of the highly successful Agent Theme by StudioPress and customized with even more real estate website specific features by Nicole Nicolay (aka @nik_nik), AgentPress is a great theme to consider when building your website. It looks like forum support is still managed through StudioPress which, as mentioned before, is excellent.

Learn more about AgentPress themes.

Gorilla Themes

Price Range: $79.95 and up for individual themes. $139.95+ for developer license (includes PSD file.)

About Gorilla Themes: Gorilla Themes caught my eye with their extensive (and growing) number of real estate agent/broker specific WordPress themes. As of this writing there are six (6) agent/broker themes available including one of their newest themes: Broker Real Estate theme.

Learn more about Gorilla Themes real estate themes.

iThemes

Price Range: $79.95 and up for individual themes. $499.95 gives you an all-access pass for 1 year to every iThemes theme available.

About iThemes: iThemes offers mostly business related themes and theme frameworks (see more on theme frameworks below). Some of my favorite business themes from iThemes are Yukon, Essence and iCompany.

Learn more about iThemes.

Theme Forest

Price Range: $12 and up.

About Theme Forest: Theme Forest is a collection of HTML templates like WordPress themes that are available for sale from independent designers and companies. TF isn’t a traditional theme club but more of a marketplace so do proper due diligence on each seller you purchase a theme from.

Also, be sure to ask or read about how the seller supports their product when it comes to updates and fixing quirks you experience personally. The theme in the picture above is a real estate theme I found on Theme Forest.

Learn more about Theme Forest.

Theme Frameworks

Theme frameworks are a variant of premium WordPress themes with a different spin. Instead of being ready to use right out of the box they are highly customizable, fully featured foundation themes that you build custom designs on top of. The amount of work that will go into customizing one of these frameworks depends on your needs.

For example, Jay Thompson (PhoenixRealEstateGuy.com) uses the Thesis WordPress theme (see below) with a custom skin as his primary blog design. Skins, also known as child themes, are designs built on top of a theme framework. The theme framework is still the same but the visual design of the website changes.

Thesis WordPress Theme

Thesis

Price Range: $87 (For use on one website) to $164 (For use on any sites that you own)

About Thesis: The creation of Chris Pearson, previously most well known as the designer of the free Cutline and Copyblogger themes, Thesis is an extremely powerful yet lightweight theme framework. It’s optimized for SEO with a built-in SEO configuration panel on every post/page, has a ton of customizable options from the backend control panel (control font size, header placement etc.) and a thriving support community.

Learn more about the Thesis theme framework.

Headway WordPress Theme

Headway

Price Range: $87 (For use on up to two websites that you own) to $164 (unlimited installs on websites that you own)

About Headway: Headway is a relative newcomer to the premium WordPress theme market but they’ve wasted no time making a big splash. One of the many unique features about Headway is the visual editor in the backend. This visual editor lets you edit your website’s design and layout without ever having to touch a line of code.

Learn more about the Headway theme framework.

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Monday Q&A: What Is A Premium WordPress Theme?

The popularity of WordPress spawned a significant number of free website designs, also known as themes, over the past couple of years. Because the designs were free they were also used heavily throughout the community which created a sort of design monotony among WordPress sites. The lack of technical support coupled with infrequent bug fixes for freebie themes sent webmasters in search of a better solution.

Before premium themes your only other styling option was to hire a designer and coder to give your site a custom look all its own. Though certainly worth the cost of admission, custom designs can be cost prohibitive with total project costs upwards of $2,000 or more depending on your level of customization. On to today’s question…

Question:

“What is a premium WordPress theme?”

Answer:

A premium WordPress theme fills the void between freebie themes and custom design work by providing a high quality, super affordable and often ready-to-use website design for less than $100. At this price point it’s affordable to experiment with different site designs and color schemes for your website. There are a few points to consider before buying a premium theme including:

  • How will you use your site? For business blogs or real estate websites running WordPress as a CMS you’ll definitely want to go custom or with a premium theme. Free themes are acceptable for personal blogs but reflect poorly on your business because it shows that you tried to build your website as inexpensively as possible. This could project the idea that you cut corners wherever possible to save money which is NOT the story you want your website to tell!
  • What type of content will you be posting (video, podcasts, written articles)? Some premium themes are built around a specific niche (band pages or brochure websites) so you’ll want to make sure your premium theme supports the content you’re looking to publish.
  • Does the premium theme company support its products well? I’ve seen some beautiful WordPress themes out there where the developer only releases one or two updates or none at all to fix bugs that could cause your premium theme to be unusable. Rule of thumb: An active support forum and quick bug fixes are signs of a well supported product. Look for change logs that show what changes have been made under each version number.

A great way to research company support and customer satisfaction is to use Twitter search. When Twitter users are happy or mad about a product they almost always tweet about it. Use Twitter search to find out about their experiences so you can have more control over your experience.

Do you use a premium WordPress theme on your site? Have any theme clubs that you prefer?

3 Things You Must Know Before Uploading Real Estate Videos

If you were a good boy or girl in 2009 chances are you received a Flip HD camera before the holidays drew to a close. Flips are great because they’re small, record in HD and can be used to record listing walkthroughs and neighborhood tours.

Now that you’re equipped to start shooting video for your listings there are a few things that you need to keep in mind before shooting your first video. Camera? Check. List of video shots needed? Check. Video host that won’t delete your videos after you’ve uploaded them? Che– wait, what? Yeeeeaaahhh.

1. Read each video host’s terms of use policy. - Wellcome Mat was designed for real estate videos so you don’t have to worry much about their terms of use policy. Vimeo, on the other hand, wants nothing to do with real estate video walkthroughs and explicitly forbids them (even if you pay for Vimeo Plus, their premium video hosting service.) Real estate is a commercial use and will be seen as such by video hosts.

2. Understand what you’re getting before you sign up for a paid service. - In some instances a paid service would be ideal for your needs. Wellcome Mat offers an ad-free HD video service for $25 per month with no obvious bandwidth limitation.

Viddler offers a similar service for $100/month but charges you if you exceed your pre-set bandwidth maximum of 50 GB. In other words, if you surpass 5,000 views of a 3-minute video each month you’ll have to pay an overage charge of $1.00 per GB up to 150 GB of overage.

One perk I really like about Wellcome Mat is their Pro account feature that allows you to create MLS-compliant videos (read: no agent contact info or branding). This is a very niche market feature for agents and a great point for a listing presentation.

3. Choose your video host carefully because your choice will reflect on your brand. - What’s the first thing that comes to mind when you think of YouTube? Free? Evolution of Dance? Professional?

When you’re going in for a listing appointment trying to win a client who will be paying you tens of thousands of dollars for your services (co-broke and your broker split aside) you won’t be establishing value by telling them that you plan to use the same free video service their kids use to opine about the latest Twilight sequel.

Unbranded video services will give you the upper hand on the cheapo competition and better control over where your video is presented. That doesn’t mean that you can’t syndicate your video to YouTube for widest possible coverage but it shouldn’t serve as your primary source of video hosting.

Your real estate videos are a visible indicator of your service quality so you should strive to convey an image of professionalism at every turn.

Have you used a video hosting service that you love? What do you think about real estate videos on YouTube?

Photo Credit: Jakob Montrasio

Monday Q&A: Should I Have A Live Chat Box On My Real Estate Website?

Our second installment of Monday Q&A brings us to a website feature that’s been picking up in popularity lately: a live chat box. Live chat boxes are available through Google via GoogleTalk, Diverse Solutions (DsAgentChat) and third party chat providers.

The idea behind a live chat box is that your website visitor can get in touch with you immediately when browsing your site thus increasing the opportunity to convert them into a client. That leads us into our question below:

Question:

“Should I have a chat box on my real estate website?”

Answer:

A live chat box, like any other lead capture feature, is a great thing to have on your website provided you account for a few potential caveats that come with it. On one hand your website visitors can engage you immediately about any questions they have or to request specific property details. That’s a very good thing. Unfortunately, I think the downsides outweigh the potential good a chat box can do.

After using a live chat box on my website (via DsAgentChat) for the past year I noticed a few trends that resulted in me eventually leaving the chat app on my desktop turned off most of the time.

  1. Live chat users interrupt your workflow. – Most of the visitors who used the live chat to contact me only sought answers to a couple questions and then ended the chat session. This is counterproductive because a live chat window opening on my desktop would interrupt whatever I was doing at the computer. I liken it to someone walking up to you while you’re on the phone and just talking at you until you pay attention to them.
  2. The chat lead conversion ratio is pretty low. – After responding to questions from visitors who had no intention to continue speaking with me beyond the chat window I started to see the chat as a time and resource drain. It’s very similar to when you get an email and name inquiry with no phone number included except you have a live conversation in between; it might lead to something but the odds aren’t in your favor.
  3. If you don’t respond right away you may lose out on a prospective client. - With the immediacy of live chat your website visitor expects a fast reply to all of their questions. Now, say you leave your computer to grab a water bottle or you’re on a phone call with a client. That time away from the chat box could cost you a lead who might have otherwise inquired on your site using contact forms or your IDX (both of which have more in-depth information requirements from your leads.)

There are some ways that you can help alleviate some of these concerns like using a virtual assistant to respond to chat leads or asking for their contact number before getting into answering questions. The question then is whether it’s worth going through all that trouble to respond to chat leads. For me, it’s not worth it.

As always, if you have any questions you would like to see answered here you can ask us on Twitter or by leaving a comment in the box below!

What has your experience been with live chat boxes on your website? Worth it or not?

Photo Credit: Cyron

Jan 2010 Experiment: Heap CRM

For the month of January 2010 we’re going to experiment with a customer relationship manager (CRM) called Heap.

Since this is our inaugural experiment at ORE 101 here’s a quick overview of how our experiments work:

What Our Monthly Experiments Are Designed To Do

Each month we choose an online service or product that we’re going to try out over the next 28-30 days. These products/services are chosen at random though we are open to suggestions (let us know what you want to see put to the test in the comments below.)

After the experiment has been chosen we keep you up-to-date on how useful the product/service is for our businesses and whether it’s worth trying and/or paying for.

About Heap CRM

Now that you know how we hold experiments, let’s explore more about our first experiment of 2010: Heap CRM. Heap is a web-based application that allows you to import your leads, opportunities and customers.

You can also create email and event templates to help automate the process of working with clients, save messages, add files from Google Docs and bring it all together with a calendar. Heap is not all that much unlike the hugely popular CRM web app by 37Signals called Highrise HQ but it’s stacked with significantly more features.

Leads, Opportunities and Customers

Your database of contacts serves two purposes. First, they are your contacts and you can use custom categories to determine what group works best for them. Second, they can be used to spin-off as leads, opportunities or customers (or all three). Erion Shehaj does a great job of explaining how to use this to your advantage by classifying contacts as follows:

  • Leads (90 Days+ From Buying/Selling)
  • Opportunities (60 Days or Less)
  • Customers (30 Days or Less)

This allows you to keep track of your sale pipeline so you can see what part of your business needs the most work. As Erion explains:

“Your 30, 60 and 90 day pipelines are the food, water and air for your business. In other words, if either one is neglected and becomes scarce, your business’ future prospects aren’t looking too good. If your customers section is vibrant and deals are closing, but your opportunities pipeline is weak, you’re headed for a drought in a few weeks. If your leads pipeline is not being fed, the whole system comes to a screeching halt.”

Email/Event Templates

This is pretty self-explanatory but here’s a quick overview: Your email and event templates are crafted by you to suit your follow-up style. You can reuse these templates again and again in order to streamline your workflow with each client. See an example workflow for an Opportunity buyer below:

Real Estate Buyer Follow-Up

Real Estate Buyer Follow-Up

So that’s what we’ll be playing with for the month of January. You can come along for the ride as Heap offers a 30-day free trial for their CRM web app which is $9/month per user afterwards (no credit card required for the free 30-day trial). If you have questions about Heap be sure to leave them in the comment box below and we’ll dig into the app until we find an answer. :)

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The 9 Most Significant Real Estate Tech/Marketing Moments of 2009

2009 was one hell of a year for the real estate industry. We saw an $8,000 first time buyer tax credit come and almost leave before pulling a fast one and occupying our guest bedroom for another 6 months.

The mortgage industry, always a bit of a rocky boat, even went through a few extra spin cycles with FHA changes and the introduction of the HVCC. With enough market drama to keep six Mamas busy it’s easy to accidentally overlook nine of the most significant real estate tech and marketing moments from 2009.

Fortunately, we’ve got them all here:

houselogic-featurette

1. RPR - Nothing has set the real estate industry on fire this year quite like the introduction of the RPR and its sister site, HouseLogic. RPR (REALTORs Property Resource) is the spawn of NAR acquisitions and licensing agreements that will give REALTORs access to a national database of property information including public records, details of prior transactions and much more.

Rob Hahn predicts death reinvention. Brian Boero of 1000watt Consulting thinks there will be some wins and some losses to go around in the post-RPR world.

2. NAR rules Google is not a scraper site, allows indexable IDX search results. - When Google indexes your IDX search results, you win. You win if you have an indexable IDX on your site because if a local home buyer drives by a home, writes down the address and Googles it your website will be in the search results waiting to give that buyer more information about the home.

One particular local board of REALTORs (MIBOR) was up in arms about this practice and received the blessing from NAR to go after one of their own members to prevent listings from being indexed by Google in the Spring of 2009. A recent IDX policy change by NAR in November 2009 works to amend this decision by switching sides and no longer referring to Google as a ‘scraper site’.

3. iPhone fever starts infecting real estate brokerages. - Redfin, Corcoran Group and ZipRealty all released ground breaking iPhone real estate search apps in 2009. I think markets like Manhattan (where Corcoran Group is based and there is no MLS) will benefit most from an iPhone search app because each brokerage represents exclusive listings.

It remains to be seen whether Redfin and ZipRealty’s iPhone apps have a big impact on their businesses or ended up targeting the wrong end user altogether.

google-listings

4. Google (re-)enters real estate listing search in a big way. - Ah, Google. We wondered why you were so eager to spend money building out StreetView, Perspective Imagery and integrating Google Base into Google Maps. Now we know: Google is creating individual listing pages for all properties submitted to Google Base. See an example here.

This has the potential to dramatically alter the real estate search engine landscape. Google already has 72.11% of U.S. general search market share which is undoubtedly responsible for sending a large portion of web traffic to places like Trulia, Homes.com and Zillow. How will Google’s next move into real estate affect these sites?

5. REW announces a framable IDX solution. - Real Estate Webmasters, long known for their high end real estate website design and indexable IDX solution, has been quietly preparing a rollout of their first framable real estate search (aka IDX) which will debut in January 2010.

The IDX market has been pretty stagnant lately so agents and brokers will really benefit from a key quality player joining the game. You can see a demo of the new REW IDX by visiting http://www.rewidx.com/.

bluescape

6. Coldwell Banker attempts to redefine search with BlueScape. – Coldwell Banker worked on ending 2009 with a bang by introducing their new beta search called “Bluescape”. Rob Hahn offers deep insight into the user experience of BlueScape while criticizing the search as being a “half-baked solution in search of a problem”. The rest of Rob’s article is well worth reading when you have 15-30 minutes to take it all in.

7. “If You Want To Close More Deals, Force Registration!” - A straight forward suggestion by Eric Bramlett (disclosure: Eric is an editor and content advisor for Online Real Estate 101) on BloodhoudBlog to force registration on real estate website searches to close more deals broke out into a discussion of business ethics. Both sides (pro-forced registration vs. anti-forced registration) argued fervently but registration and conversion rate numbers do support the idea of forcing website visitors to register to view listing details.

brokentv

8. Century 21 kills national TV ads in favor of online marketing. - Almost immediately after the new year began in 2009 Century 21 dropped a marketing bombshell. The Realogy brand announced that they would no longer run national tv ads and will, instead, reallocate that budget to online marketing efforts like display ads and pay per click marketing.

To most internet marketing junkies this was a “took long enough!” announcement but the implications this shift has for other national franchises is significant.

9. REBarCamp goes virtual, becomes huge success. - First there was REBarCamp, an in-person “unconference” that allowed anyone with a story to tell or topic to teach to stand in front of the masses and give it their best shot.

Harnessing the power of virtual technology, Jim Cronin, creator of Real Estate Tomato, helped lead the way to the first ever virtual REBarCamp. The first Virtual REBarCamp (#vrebc on Twitter) attendance exceeded expectations by nearly 100% to nearly 2,000 users so a second VREBC was set in motion. The next VREBC will be January 4, 2010 from 9:00 am – 4:00 pm PST. Click here to learn more or register for Virtual REBarCamp II.

RPR, forced registration and indexable IDX search results have caused quite a stir over the last year. What’s your take on the mega events of 2009? Do you support forced registration to view real estate listings?

Photo Credit: schmilblick

Monday Q&A: What’s The Difference Between WordPress.com and WordPress.org Sites?

Every Monday we host a Q&A session where you can get your most pressing real estate tech/marketing questions answered. Questions for our next Monday Q&A can be sent to us via Twitter or by submitting a question in the comment box at the bottom of this post.

Question:

What’s the difference between WordPress.com and WordPress.org sites?

Answer:

Most first time bloggers and new users to WordPress find the two pretty confusing. WordPress.com and WordPress.org are actually nearly identical with the primary difference being that you can get your blog hosted for free at WordPress.com.

WordPress.org offers the same easy-to-use blogging software that you get on WordPress.com but as a download so you can install it on your self-hosted website. So, to answer simply, WordPress.com is like WordPress.org Lite.

I’ve charted out the key differences between the two below:

What’s Good About WordPress.com

  • Free blog hosting, next to nothing start up costs. (Register and create your blog, it’s that easy!)
  • A huge collection of pre-approved website designs to choose from.
  • Low maintenance — Your blog software is automatically updated to the latest version for you.
  • Community features – Visit WordPress.com and you can see the hottest new post from other blogs hosted on the service.

What’s Not So Good About WordPress.com

  • Very limited in flexibility; not for power users.
  • Lots of little upgrade expenses to customize your blog (i.e. custom domain name, video hosting, customize website design.)
  • You can’t upload your own website design (important if you want to buy a premium WordPress theme to customize your site’s look.)
  • Zero plug-in options so if you want to add site features like the Next-Gen Photo Gallery you wouldn’t be able to.

What’s Good About WordPress.org (Self-Hosted WordPress Install)

  • Fully customizable and flexible. Once you install WordPress on your website you can use any design you want (custom, premium or free) and add extra plug-ins to expand site functionality (like Next-Gen Gallery).
  • No extra costs other than website hosting and domain registration.
  • Still low maintenance. – WordPress 2.8+ offers two-click automatic software upgrades and plug-in upgrades from within the WordPress dashboard.
  • Never pay for extra storage space. – Most web hosting companies these days offer terabytes (1,000 gigabytes) of storage (often seen in “Unlimited” hosting plans) which means you’ll never have to worry about having too much stuff stored on your website.

What’s Not So Good About WordPress.org (Self-Hosted WordPress Install)

  • If you break it, you fix it. – You are fully responsible for maintaining your site. If your site gets hacked, you install a rogue plug-in that kills the site or botch an upgrade it’s on you to fix it. Thankfully the WordPress.org support forums are an excellent resource for newbies.
  • Takes a little bit longer to get your website set up. – With WordPress.com sites there are pre-installed plug-ins that cover features like polls, video hosting and post/page ratings. When you do a self-install (WordPress.org) you have to set that up yourself. Not hard but it does take more time.

In the end, it’s up to you and your skill level to decide whether you want to host your blog on a private server or jump in and play right away within the walled garden of WordPress.com.

If you plan to build an entire business website using WordPress software as a CMS (Content Management System) then doing a self-hosted install is the best way to go. For casual bloggers or people who aren’t looking to run a full time business with their blogs, WordPress.com will suit you just fine.

Did you find this article helpful? Have more questions you would like to see answered in our Monday Q&A? Submit your questions and feedback on this article using the comment box below!

Why I’m Not Passionate About New Media

Life is full of misplaced passions. We’re subject to more and more stimuli every day, so it’s no wonder it’s becoming more difficult to identify the ones that really reach us. Can you blame me for thinking I was passionate about new media itself?

New media—and no, I won’t think any less of you for calling it social media—is not all buzz, it’s not just a fad. I’m no hater or Luddite. Until roughly a week ago, I’d even call myself a lover.

But it’s not the channels, widgets, tools or networks I love. It never was. My passion has always been for the people. The people I meet, the tireless app developers, the noobs that aren’t afraid to ask for help, those that help them without asking anything in return and even the 15, 740 self-described “Social Media Experts” on Twitter.

Let’s pretend that Twitter, for instance, held absolutely no value as a tool for lead generation. What’s left? What’s in it for us? A world of learning and relationships, for starters. Some people act as if that’s not enough. I can only pity them.

While writing this, a friend of mine had a question about fair use as relates to blogging, a subject I know nothing about.

I instantly tweeted:

Who knows anything about fair use and blogging?

And seconds later, got the reply:

@be3d talk to @plagiarismtoday he should be able to help you out or get you in the right direction.

Instant help. New relationships.  It wasn’t a bot that helped me out, it was Michael Pearson, someone with whom I’ve barely interacted up until now, but has now won his place on my Rockstars of Reciprocity list and my sincere thanks.

It’s the humans behind new media I’m passionate about. I’m thrilled by all the evolving means by which these connections are established, crystallized and amplified, but it has always been about the people on the other end.

Keep them in mind, and your experience with new media will be all the more rich and fulfilling.