See The Difference: Ground Photo vs 16-Foot Pole Photo

Earlier this week we looked at the basics of building a PAP (pole aerial photography) rig and the benefits of having PAP photos. To see just how dramatic of a difference PAP can make I took two pictures of my newest listing below.

Both photos were taken from the exact same spot on the ground so the position of the camera in relation to the house doesn’t change much but the perspective shift is like looking at a different house altogether.

Ground Level Photo

Ground Level Photo

vs

PAP Photo

PAP Photo

The above PAP photo was shot at 16 feet in the air which works well under most circumstances. Because this home sits on a hillside I wasn’t able to capture the entire house with room to spare above the third floor at 16 ft which means this home is a good candidate for 24-30 foot photography.

Though not perfect, the 16 ft perspective provides some key differences compared to the ground level photo including:

  • Better view of the home’s depth. – It looks a lot larger than the home in the ground photo because you can see more of the home.
  • The broken up road isn’t as visible in the 16 ft photo. - Shortly after these photos were taken the road was improved by one of the other homeowners. In the first photo you can clearly see a neglected road which some buyers may use as a strike against the home whereas in the 16 ft photo you get more house, less road.
  • More of the neighborhood can be seen from 16 ft up. - In the first photo it looks like the home is secluded but when you look at it from a higher perspective you can see there are homes around the property. You can also see that the backyard is fenced in which isn’t obvious in the first picture.

Have you tried PAP out yet? Post your pictures in the comments below and be sure to check out the Flickr Pole Aerial Photography group for more ideas on how to use this innovative photography method.

Realtors: A Better Answer to “How’s the Market” [VIDEO]

Real Estate Agents are missing a golden opportunity to demonstrate their expertise when they answer this question with vague rhetoric. Here’s a Better Way…

Monday Q&A: How Do You Take Pole Aerial Photos?

When it comes to setting yourself apart from the competition every distinguishing factor helps. One great way to stand out is by using pole aerial photography (PAP). PAP is a photo technique where you take photos of a home with a camera attached to the top of a pole in the air. It helps you capture a bird’s eye view of a home and its surroundings by hovering above them which is a perspective rarely seen in real estate photos.

Question:

“How do you take pole aerial photos?”

Answer:

Taking pole aerial photos is as simple as building an inexpensive photo rig to hold your camera (I recommend a digital camera with an anti-shake aka optical stabilization feature) up in the air. My PAP mount is similar to the one built by Larry at PhotographyforRealEstate.net and will cost about $60 to make if you’re handy.

To build the mount I have you need:

If you’re not handy try to find a neighbor, friend or family member who is because creating the mount requires some hands-on effort getting your pole, tripod head and threaded rod to come together.

Poles typically range in size from 8 feet tall all the way up to 30 feet or more. My mount is 16 feet tall which I’ve found to be pretty good for most photo scenarios. A secondary benefit of a telescoping pole that reaches a max of 16 feet is how mobile the rig is. My pole shrinks to just under 6 feet at its shortest so I can still transport it in my Mazda 3.

Tip: If you find yourself taking photos of 2+ story home exteriors that are on hilly terrain you may want to consider going with a pole longer than 16 feet to make up for the difference between the ground level the home sits on and where you are standing with the pole.

Once you have your PAP mount ready to go just set your camera to a custom timer (I use 30 seconds), screw your camera onto the monopod head, raise it into the air and snap as many pics as you can. Most digital point-and-shoot cameras can take 3-4 pictures in a row which, when combined with the timer, almost always ensures a few good shots.

If PAP is something you really take a great amount of interest in I recommend reading about more advanced options including adding an LCD tv to your camera so you can see what you’re shooting and vehicle mounted masts to get an even higher perspective on the properties you’re shooting.

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iPhone App Review: Gary Vaynerchuk’s Crush It! Vook

A Vook™ is a video book created by Bradley Inman’s new company of the same name. So far my experience with “vooks” is limited to their iPhone app “Crush It! Vook” which is essentially Gary Vaynerchuk’s newest book in digital form and stacked with 13 videos (one for each chapter in the book) of @garyvee in action.

The physical “Crush It!” book sells for less than $15 on Amazon.com and is well worth buying. It’s a quick read (160 pages) covering topics ranging from building a personal brand, how to use social media to build a brand, discovering your passion and life lessons from Gary Vaynerchuk. I read the book once and then proceeded to re-read it immediately after.

So the book is good. But are 13 videos and the Crush It! digital book wrapped up in an iPhone app really worth $6.99?

In one word, absolutely. Having read an entire book using my iPhone in the past though, I highly recommend using the app as more of a companion to the physical book as opposed to a replacement. Reading on the iPhone screen can be very tedious.

Let’s dive into the app:

Crush It Vook Loading Screen

The vook takes about 10 seconds to load before presenting you with the Table of Contents for the digital book. Choose a chapter to start reading or choose a chapter and tap the top of the screen and you’ll presented with three options: Go back to the Table of Contents, Previous/Next Chapter arrows and change the font size (three levels).

Chapter One

Along the bottom menu you can select the ‘Watch’ button to see just the videos in the application in addition to ‘Connect’ and ‘About’ which we’ll talk about in a bit.

Table of Contents For Videos

Each video is about 60 – 90 seconds long. The videos, though brief, build off of each chapter in the book and explains more about the subject by offering tons of useful insight from Gary Vaynerchuk and others. Video quality is pretty good and you have the option of double tapping the screen to get rid of the black bars below (zooms in to full screen video).

Gary Vaynerchuk In Action

Finally, you have two more features in the app: a ‘Connect’ page which gives you a profile of the author, filmmaker (in this case Lauren Saffa) and more contact info for Gary Vaynerchuk, his publisher and Vook. The ‘About’ page is similar to the content you would find inside the book sleeve and credits for the production of the vook.

About Gary Vaynerchuk

If I had to offer one negative I would say that the book portion of the app needs work. Amazon’s iPhone Kindle app offers a significantly better user experience in the sense that you can tailor your reading experience more to your needs with the Kindle app versus Vook’s built-in reader.

For example, with the Kindle app you can rotate your iPhone to landscape (widescreen) mode to read that way. Also, if you close the Kindle app it will re-open to the last page where you left off before closing the app. The Vook reader doesn’t support landscape mode nor does it save where you last left off before closing the app.

There’s a lot real estate agents (and brokers) could learn from someone like Gary Vaynerchuk. Many people in our profession are so entrenched in the old way of doing things (gate keeping and the like) that personal branding and proving that you care will go a long way in getting more clients and repeat business.

Buy the Crush It! Vook on iTunes

Photo Credit: magerleagues

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List of Premium WordPress Theme Websites

Hot on the heels of our Monday Q&A: “What is a Premium WordPress Theme?”, I’ve created a list of premium WordPress theme websites that I visit often and more info about each company’s products. Be sure to consider how you plan to use your website before buying a premium theme.

For example, say you find a great premium WordPress theme with a magazine layout. Magazine layouts tend to highlight 5-10 of your latest blog posts, often dated, so you can show off your latest articles to your readers. If you never or rarely blog on your site then you would be better off with a page based theme or a theme that focuses on a few key navigation points versus the number of posts that you have.

To help make choosing a premium WordPress theme easier there is a short description about what themes are offered at each website, pricing information and link to their sites below:

WooThemes

WooThemes

Price Range: $70 – $140 per theme. Club membership starts at $125 upfront and $15 per month for unlimited all theme access.

About WooThemes: WooThemes is a personal favorite of mine. I use their designs on my own real estate website, my Mazda 3 car site and here at ORE 101. There is a huge selection of niche WordPress themes including business site themes and magazine style designs in addition to great tech support on their forums. I really appreciate the number of color options you have for each theme and the continuous updates to ensure the designs are bug free.

Learn more about WooThemes.

Elegant Themes

Elegant Themes

Price Range: $19.95 per year for unlimited all theme access.

About Elegant Themes: Bargain alert! I’ve used Elegant Themes on occasion because their designs are so polished though few of them would be suitable for a real estate website right out of the box. Forum tech support was quick to respond to any questions I had about the themes and at $19 per year it’s absolutely worth joining if you find a theme you love.

Learn more about Elegant Themes.

AgentPress

StudioPress

Price Range: $59.95 per theme. Club membership is $199.95 and includes all themes available on the site, future updates and future new theme releases.

About StudioPress: Brian Gardner, creator of StudioPress, was one of the first to offer premium WordPress themes to the masses. There is a great collection of themes to choose from over at StudioPress including the Agent Theme which was designed specifically for real estate agents. In my experience forum support has been excellent and Brian goes out of his way to personally respond to distress signals.

Learn more about StudioPress themes.

AgentPress

AgentPress

Price Range: $99.95 per theme. Service packages (including theme and plug-in installation) run $199.95 – $299.95. All service packages require that you use one of AgentPress’ recommended web hosting companies.

About AgentPress: A spin-off of the highly successful Agent Theme by StudioPress and customized with even more real estate website specific features by Nicole Nicolay (aka @nik_nik), AgentPress is a great theme to consider when building your website. It looks like forum support is still managed through StudioPress which, as mentioned before, is excellent.

Learn more about AgentPress themes.

Gorilla Themes

Price Range: $79.95 and up for individual themes. $139.95+ for developer license (includes PSD file.)

About Gorilla Themes: Gorilla Themes caught my eye with their extensive (and growing) number of real estate agent/broker specific WordPress themes. As of this writing there are six (6) agent/broker themes available including one of their newest themes: Broker Real Estate theme.

Learn more about Gorilla Themes real estate themes.

iThemes

Price Range: $79.95 and up for individual themes. $499.95 gives you an all-access pass for 1 year to every iThemes theme available.

About iThemes: iThemes offers mostly business related themes and theme frameworks (see more on theme frameworks below). Some of my favorite business themes from iThemes are Yukon, Essence and iCompany.

Learn more about iThemes.

Theme Forest

Price Range: $12 and up.

About Theme Forest: Theme Forest is a collection of HTML templates like WordPress themes that are available for sale from independent designers and companies. TF isn’t a traditional theme club but more of a marketplace so do proper due diligence on each seller you purchase a theme from.

Also, be sure to ask or read about how the seller supports their product when it comes to updates and fixing quirks you experience personally. The theme in the picture above is a real estate theme I found on Theme Forest.

Learn more about Theme Forest.

Theme Frameworks

Theme frameworks are a variant of premium WordPress themes with a different spin. Instead of being ready to use right out of the box they are highly customizable, fully featured foundation themes that you build custom designs on top of. The amount of work that will go into customizing one of these frameworks depends on your needs.

For example, Jay Thompson (PhoenixRealEstateGuy.com) uses the Thesis WordPress theme (see below) with a custom skin as his primary blog design. Skins, also known as child themes, are designs built on top of a theme framework. The theme framework is still the same but the visual design of the website changes.

Thesis WordPress Theme

Thesis

Price Range: $87 (For use on one website) to $164 (For use on any sites that you own)

About Thesis: The creation of Chris Pearson, previously most well known as the designer of the free Cutline and Copyblogger themes, Thesis is an extremely powerful yet lightweight theme framework. It’s optimized for SEO with a built-in SEO configuration panel on every post/page, has a ton of customizable options from the backend control panel (control font size, header placement etc.) and a thriving support community.

Learn more about the Thesis theme framework.

Headway WordPress Theme

Headway

Price Range: $87 (For use on up to two websites that you own) to $164 (unlimited installs on websites that you own)

About Headway: Headway is a relative newcomer to the premium WordPress theme market but they’ve wasted no time making a big splash. One of the many unique features about Headway is the visual editor in the backend. This visual editor lets you edit your website’s design and layout without ever having to touch a line of code.

Learn more about the Headway theme framework.

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Monday Q&A: What Is A Premium WordPress Theme?

The popularity of WordPress spawned a significant number of free website designs, also known as themes, over the past couple of years. Because the designs were free they were also used heavily throughout the community which created a sort of design monotony among WordPress sites. The lack of technical support coupled with infrequent bug fixes for freebie themes sent webmasters in search of a better solution.

Before premium themes your only other styling option was to hire a designer and coder to give your site a custom look all its own. Though certainly worth the cost of admission, custom designs can be cost prohibitive with total project costs upwards of $2,000 or more depending on your level of customization. On to today’s question…

Question:

“What is a premium WordPress theme?”

Answer:

A premium WordPress theme fills the void between freebie themes and custom design work by providing a high quality, super affordable and often ready-to-use website design for less than $100. At this price point it’s affordable to experiment with different site designs and color schemes for your website. There are a few points to consider before buying a premium theme including:

  • How will you use your site? For business blogs or real estate websites running WordPress as a CMS you’ll definitely want to go custom or with a premium theme. Free themes are acceptable for personal blogs but reflect poorly on your business because it shows that you tried to build your website as inexpensively as possible. This could project the idea that you cut corners wherever possible to save money which is NOT the story you want your website to tell!
  • What type of content will you be posting (video, podcasts, written articles)? Some premium themes are built around a specific niche (band pages or brochure websites) so you’ll want to make sure your premium theme supports the content you’re looking to publish.
  • Does the premium theme company support its products well? I’ve seen some beautiful WordPress themes out there where the developer only releases one or two updates or none at all to fix bugs that could cause your premium theme to be unusable. Rule of thumb: An active support forum and quick bug fixes are signs of a well supported product. Look for change logs that show what changes have been made under each version number.

A great way to research company support and customer satisfaction is to use Twitter search. When Twitter users are happy or mad about a product they almost always tweet about it. Use Twitter search to find out about their experiences so you can have more control over your experience.

Do you use a premium WordPress theme on your site? Have any theme clubs that you prefer?

3 Things You Must Know Before Uploading Real Estate Videos

If you were a good boy or girl in 2009 chances are you received a Flip HD camera before the holidays drew to a close. Flips are great because they’re small, record in HD and can be used to record listing walkthroughs and neighborhood tours.

Now that you’re equipped to start shooting video for your listings there are a few things that you need to keep in mind before shooting your first video. Camera? Check. List of video shots needed? Check. Video host that won’t delete your videos after you’ve uploaded them? Che– wait, what? Yeeeeaaahhh.

1. Read each video host’s terms of use policy. - Wellcome Mat was designed for real estate videos so you don’t have to worry much about their terms of use policy. Vimeo, on the other hand, wants nothing to do with real estate video walkthroughs and explicitly forbids them (even if you pay for Vimeo Plus, their premium video hosting service.) Real estate is a commercial use and will be seen as such by video hosts.

2. Understand what you’re getting before you sign up for a paid service. - In some instances a paid service would be ideal for your needs. Wellcome Mat offers an ad-free HD video service for $25 per month with no obvious bandwidth limitation.

Viddler offers a similar service for $100/month but charges you if you exceed your pre-set bandwidth maximum of 50 GB. In other words, if you surpass 5,000 views of a 3-minute video each month you’ll have to pay an overage charge of $1.00 per GB up to 150 GB of overage.

One perk I really like about Wellcome Mat is their Pro account feature that allows you to create MLS-compliant videos (read: no agent contact info or branding). This is a very niche market feature for agents and a great point for a listing presentation.

3. Choose your video host carefully because your choice will reflect on your brand. - What’s the first thing that comes to mind when you think of YouTube? Free? Evolution of Dance? Professional?

When you’re going in for a listing appointment trying to win a client who will be paying you tens of thousands of dollars for your services (co-broke and your broker split aside) you won’t be establishing value by telling them that you plan to use the same free video service their kids use to opine about the latest Twilight sequel.

Unbranded video services will give you the upper hand on the cheapo competition and better control over where your video is presented. That doesn’t mean that you can’t syndicate your video to YouTube for widest possible coverage but it shouldn’t serve as your primary source of video hosting.

Your real estate videos are a visible indicator of your service quality so you should strive to convey an image of professionalism at every turn.

Have you used a video hosting service that you love? What do you think about real estate videos on YouTube?

Photo Credit: Jakob Montrasio

5 Web Tools That Will Make Your Business Explode in 2010

For me, 2010 will be the year of implementing some ideas from Tim Ferriss’ newly updated book “The 4-Hour Work Week“. In the book Tim talks about the difference between being effective and efficient which are two words I’ve used interchangeably in the past.

The key difference between the two is that effectiveness determines how much you accomplish with a given task whereas efficiency focuses on completing a task in the fastest, least difficult way.

To be both effective and efficient I scoured the web in search of services that could take my business to the next level. Five such services are listed below:

Mint.comMost well known as a personal finance and budgeting web app, Mint.com is a great free business expense tracker too. Log in to see what your monthly expenditures are and drill down by expense category (i.e. Business Services, Legal Services) to see what you paid out each month. Your expenses are tracked for the entire year too so you can easily view expenses by month which should make doing taxes a bit easier.

Highrise HQ - Highrise is a very flexible customer relationship manager (CRM) web application. You can use it to store notes on clients, create to-dos, track deals that are pending or have closed and much more from a clean, simple to use interface. I’ve used five different desktop-based contact management apps and a handful of web-based ones.

Nothing (and I mean nothing) compares to Highrise HQ by 37signals for the price. That’s probably why Highrise earned its way into Ryan Hinricher’s list of CRMs in his article “4 Essential Building Blocks For Agents New to Online“.

A free plan is available and users can upgrade to various pricing tiers depending on your needs. I pay $29/month for their solo plan which is a great value when you consider it serves as the backbone of my business. We’re just beginning to test another web-based CRM called Heap for this month’s experiment. Be sure to subscribe to website updates to see how Heap fares over the next month.

Google Analytics - If you’re starting your first site or haven’t been tracking how web visitors use your site you need Google Analytics. GA gives you an “inside look” at how visitors use your website including what keywords they search for in search engines like Google and Bing, what your most popular pages are and how many visitors you’re getting each month.

This data is useful to have because you can use it to discover things like your most popular blog post and write more posts just like it to generate even more traffic.

eFax - One of the first virtual services I ever signed up for, eFax is a fantastic way to begin your journey towards a paperless office. The eFax message center stores your faxes for 2+ years in PDF format making them very easy to access and read on a variety of devices. When you receive a fax you’ll receive an email from eFax with the fax attached in PDF format. I love this feature because I can view faxes on my iPhone.

I use eFax Pro which is $19.95/month. eFax offers a free 30 day trial if you’re interested in trying it out. I didn’t know about RingCentral, one of eFax’s biggest competitors, prior to signing up for eFax so you might want to compare the two and see which one you like more. RingCentral also offers a free 30 7 day trial which you can learn more about by clicking here.

Timebridge - Timebridge is one of those services that you use and then wonder how you lived without it. The fact that it’s free in its most basic form is just icing on the cake. Use Timebridge to propose up to five meeting times (all on the same day or on multiple days) to clients who can then select which time works best for them.

If none of the options work your client can suggest another day/time which you can confirm or reschedule to another day. The best part about Timebridge: the service doesn’t require meeting attendees to register in order to respond to your meeting proposal.

Do you have any web services that you use to keep the gears of your business running smoothly?

Photo Credit: jurvetson

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Monday Q&A: Should I Have A Live Chat Box On My Real Estate Website?

Our second installment of Monday Q&A brings us to a website feature that’s been picking up in popularity lately: a live chat box. Live chat boxes are available through Google via GoogleTalk, Diverse Solutions (DsAgentChat) and third party chat providers.

The idea behind a live chat box is that your website visitor can get in touch with you immediately when browsing your site thus increasing the opportunity to convert them into a client. That leads us into our question below:

Question:

“Should I have a chat box on my real estate website?”

Answer:

A live chat box, like any other lead capture feature, is a great thing to have on your website provided you account for a few potential caveats that come with it. On one hand your website visitors can engage you immediately about any questions they have or to request specific property details. That’s a very good thing. Unfortunately, I think the downsides outweigh the potential good a chat box can do.

After using a live chat box on my website (via DsAgentChat) for the past year I noticed a few trends that resulted in me eventually leaving the chat app on my desktop turned off most of the time.

  1. Live chat users interrupt your workflow. – Most of the visitors who used the live chat to contact me only sought answers to a couple questions and then ended the chat session. This is counterproductive because a live chat window opening on my desktop would interrupt whatever I was doing at the computer. I liken it to someone walking up to you while you’re on the phone and just talking at you until you pay attention to them.
  2. The chat lead conversion ratio is pretty low. – After responding to questions from visitors who had no intention to continue speaking with me beyond the chat window I started to see the chat as a time and resource drain. It’s very similar to when you get an email and name inquiry with no phone number included except you have a live conversation in between; it might lead to something but the odds aren’t in your favor.
  3. If you don’t respond right away you may lose out on a prospective client. - With the immediacy of live chat your website visitor expects a fast reply to all of their questions. Now, say you leave your computer to grab a water bottle or you’re on a phone call with a client. That time away from the chat box could cost you a lead who might have otherwise inquired on your site using contact forms or your IDX (both of which have more in-depth information requirements from your leads.)

There are some ways that you can help alleviate some of these concerns like using a virtual assistant to respond to chat leads or asking for their contact number before getting into answering questions. The question then is whether it’s worth going through all that trouble to respond to chat leads. For me, it’s not worth it.

As always, if you have any questions you would like to see answered here you can ask us on Twitter or by leaving a comment in the box below!

What has your experience been with live chat boxes on your website? Worth it or not?

Photo Credit: Cyron

4 Essential Building-Blocks for Agents New to Online

Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task.  The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever.  Within 1 year ERA launched the first listing portal with over 50,000 listings.  Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.

Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve.  I thought I’d put together a shortlist of critical components to your online real estate foundation.  These are the building-blocks of any real estate business and most aren’t sustainable without them.

The 4 Building-Blocks:

1. You must find a Specific Niche. The new real estate economy is simply to vast to compete if you don’t have a niche.  Your niche will be your area of expertise which you can leverage online and offline for your future marketing, blogging, and web optimization efforts.  Ask yourself this question;  Can I really compete for terms on Google, Twitter, and more such as, “LA realtor, Chicago real estate, etc”?  I hope you get the picture.  You don’t need to find your niche overnight but it is a requisite to competing in an online world successfully.

How do you find your niche?  Look for something you feel highly confident about, which you also love.  Maybe it’s Miami Beach condos or something similar.   By looking around and searching in your area, you’ll find that the smaller the niche the more the person behind the niche seem like a true expert.  I’d be hesitant to spend much money on your marketing until you’ve truly defined your niche.

2. A Defined Sales Process is essential for building your business the right way from the ground up.  This sales process is going to make or break you in the long run once you start generating leads.  Most real estate professionals never plan this out correctly leading to low conversion rates, frustration, and ultimately lost dollars.

When defining your sales process keep in mind 3 things; Recency (how quickly you follow up), and Frequency (how often you follow up), and Consistency (following up at regular intervals). Considerations for defining this strategy include, online replies, Facebook strategy, Linkedin, emails, phone calls, thank you notes, etc.

A good book worth reading to give you some ideas on these is “Selling the Invisible“.

I didn’t take having a defined sales process seriously until I lost a client to someone who said the only reason he chose my competitor, was they called him back first!

3. A Customer Relationship Management or CRM tool is a must. This is not optional.  The Dunbar Number is a theoretical number that says the average human can only manage 150 relationships mentally at a time.  The average Facebook user has slightly more than this number of friends so how will you suddenly manager hundreds of customers?   CRM tools help you manage your customers by setting reminders, sending out auto-replies, and creating follow up communication for you with regards to your clients.

There are many to choose from in the marketplace, both free and paid.  I’ve used, in the past 37 Signals Highrise(recommend), Leads on Rails (wouldn’t recommend), Sugar CRM, and most recently SalesForce (highly recommend, but a bit more costly).

Also Josh is running a CRM for Real Estate experiment with Heap on this site.  I look forward to seeing his feedback.

4.  In-House Lead Gen and your Online Presence go hand-in-hand. These are where you’ll put most of your intellectual capital, personal expression, writing, and branding.  In fact, the online space has been so cluttered that by you having your properties on all the classifieds like Craigslist, Backpage, Oodle, etc. is going to give you little if any competitive advantage at all.  Why?  Because their is no longer a barrier of entry into these spaces and everyone, including your competitors, are already using them.  That’s not to say you avoid these, but these need to become automated functions of your business.

Your website can provide you residual efforts from much front-loaded efforts.  Your web presence should be unique and offer strong call-to-actions which are visually appealing and clear in message. Use WordPress to get started if you don’t have a big budget for a custom site. Offer something of value.  The 2 year old report that all of your competitors are giving away too is not something of value.  Create original content, build a guide to people relocating, a dining guide, or comprehensive data on a specific neighborhood.  By creating something original you can offer a unique value proposition which will likely usurp what your competitors are offering.

Last thoughts:

Don’t be overwhelmed in your mission to be successful as an online agent.  Focus on the essentials which will give you a long term benefit.  These building-blocks will give you a basis for which you can add new tools you test out to your business.  Otherwise you’ll be chasing a never-ending rush to find the newest, quickest, sexiest real estate tool or trend.