Today’s question focuses on a video format that has been gaining a lot of traction outside of its traditional education-focused niche: screencasting.
“What is screencasting and how can I use it to get more sales?”
What is Screencasting?
Screencasting has been used by educators and trainers to teach students online for many years. In its most basic form screencasting is a video recording of the teacher’s computer desktop with an audio track that allows the teacher to explain what they are demonstrating in the video. That is an oversimplification of what screencasting is really capable of but as a definition it’ll do.
Here are a few real-estate specific examples of how to use screencasting in your business:
- 1-2 minute video showcasing how to use your website’s real estate search.
- Under 30 second clip showing clients how to open email links if they’re not formatted properly.
- Explain market conditions using data reports on your desktop combined with a video from your webcam.
Each screencasting package offers a free trial so you can test the software, create some screencasts and see how you like the platform. If you do create a screencast be sure to post a link in the comments below so we can check it out!
Here’s a guide on what you can do with Screenflow from YouTube user SoldierKnowsBest:
Photo Credit: Яick Harris
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