Announcing the ORE101 Facebook Fan Page!

About Josh Ferris

Josh Ferris is a real estate technologist with interests in online marketing, social media and building websites.

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For the past year and a half I have had the privilege of working among some of the best people in the real estate industry. During my time at BHGRE I saw Sherry Chris, President and CEO of Better Homes and Gardens Real Estate, lead our team through one of the most active brand growths [...]

I’m a part of Gen-Y, one of the most researched generations of people in history. We are known for fighting for individuality, not trusting corporate entities with our futures and are more mobile than any previous generation by way of advancements in communication technology that lets us work anywhere in the world. So, then, how [...]

LinkedIn has always been the “other” social network. We have Facebook for friends and family, Twitter for following like-minded people, brands and industry experts and LinkedIn for connecting to business-only contacts. Despite the fact that over 100 million people have LinkedIn profiles, how many actively use the network? I think Google’s latest foray into social [...]

When it comes to technology, most agents (myself included at the time) use consumer technology to run their businesses because it’s less expensive and often easier to use than “business” level solutions. As Apple announced their new “iCloud” service yesterday I came away feeling like they just launched a game changer in the consumer technology industry. [...]

Before we get into how to create a great real estate content strategy, I want to preface this post with the backstory of how it came to be. The Backstory Last week a conversation erupted on Twitter, initiated by one of our industry’s thought leaders, Matthew Shadbolt of The Corcoran Group, asking: “What is great content?” [...]

Fresh off our experiment with Heap CRM comes a new experiment for February: Altos Research. Twitter addicts, conference attendees and Lucky Strike Social Media Club members may already be familiar with Altos Research’s co-founder, Mike Simonsen. Besides being an all around nice guy he is also a known peddler of real estate data reports. Before getting [...]

Search engine optimization (aka SEO) is the practice of optimizing your website so that info seeking bots from search engines like Google and Bing can crawl your site quickly and read all of your content. By doing this the search engines can direct searchers to your website if your content is relevant to their search query. [...]

We’re pretty big fans of WordPress around here. It’s such an easy to use, free content management system for your website with a plug-in system that lets you add totally new functionality to your site within minutes. Question: “What is a “One Click WordPress Install”?” Answer: Part of what makes WordPress so popular is its [...]

In January we launched our first monthly experiment with Heap CRM. The point of our experiments is to tear into a product or service, figure out whether there is value to you as a real estate agent/broker, and give our final recommendation. Heap CRM stood up to our test and delivered on some key points [...]

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Announcing the ORE101 Facebook Fan Page!

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